You know how many
customers left.
You've no idea why.
Your billing dashboard counts the funerals. Exitflow gives each one a reason — a clean exit page for them, one honest breakdown for you — so you fix what's actually driving people out.
14-day free trial at launch · no card · founding pricing for the first 50
Why customers cancelled
Last 30 days
Cancellations
104
vs. May
+18%
Top reason
Pricing
Fix this first: Pricing drove 40% of exits this month, up from 31% in May. Most cite the jump to the next tier.
Built for SaaS teams at $10K–$50K MRR losing customers every month without knowing why.
Two screens. One honest answer.
A respectful goodbye for the customer. A clear, verbatim record for you.
What your customer sees
An exit flow you build yourself
Your heading, your reasons, your accent colour — hosted and on-brand. They pick a reason, add detail if they like, and you choose where they land next.
Before you go…
Mind sharing why you’re cancelling? It genuinely helps us improve.
Never mind — keep my plan
What you see
Every reason, captured and sorted
The exact words your customers used, each tagged to a category — so patterns surface on their own instead of dying in a spreadsheet.
Recent feedback
Auto-tagged“Got too expensive the moment we crossed into the next tier.”
Pricing“We needed SAML for our security review and it never shipped.”
Missing feature“Moving to a tool with better reporting — sorry!”
Competitor“Wrapped the project this was for — might be back next quarter.”
No longer neededThe insight layer, without the suite
Everything you need to act on churn. None of the bloat you’d never switch on.
An exit page you build
Build your own flow — choose the reasons you track, write the heading, set your accent colour and where customers land afterward. Hosted, on-brand, and live in minutes with no code.
Reasons bucketed automatically
Every cancellation is sorted into a clear category the moment it happens. No spreadsheets. No manual tagging.
One number that says what to fix
“Fix this first” surfaces your biggest churn driver by volume — this month against last — so prioritising is obvious.
Priced for founders
A fraction of the cost of enterprise retention suites, without the discount engines and A/B tooling you don’t need.
From cancel click to clear answer
No engineering project. Point your cancel button at Exitflow and the data starts flowing.
Build your exit flow
Design your own exit page — heading, the reasons you want to track, accent colour, and where customers land next. Then point your existing “Cancel” button at it. One link change, no SDK.
Customers tell you why
A clean, on-brand exit page asks the leaving customer to pick a reason and add detail, then sends them on their way.
You see the pattern
Every reason lands on one dashboard, bucketed and counted — so you know what to fix first instead of guessing.
Simple pricing. Founder-friendly.
Start with a 14-day free trial, no card required. Join the waitlist to lock in founding pricing.
Founder
Most popular$29/mo
- Hosted cancel flow
- Up to 500 events / month
- Reason breakdown dashboard
- Weekly email digest
Studio
$79/mo
- Everything in Founder
- Unlimited events
- CSV export & API access
- Multiple products
Questions, answered
Do I need to write code?+
No. The core setup is pointing your existing “Cancel” button at a hosted Exitflow page — a one-line link change. A JavaScript snippet and CSV import are there too if you’d rather not redirect.
How is this different from the big retention tools?+
Retention suites like Churnkey bundle discount engines, save offers, and A/B tooling for $300–$990/mo. Exitflow is the focused middle: a clean exit page plus a dashboard that tells you the pattern — at founder pricing, with nothing to configure.
When does it launch, and what does it cost?+
We’re building now and onboarding the waitlist first. Plans start at $29/mo with a 14-day free trial — no card to start. Waitlist members lock in founding pricing.
What happens to the cancellation data?+
It’s yours. Every reason and note is stored against your workspace, isolated from other accounts, and exportable whenever you want it.
Stop guessing why customers leave.
Join the waitlist and be first in when Exitflow launches — with founding pricing locked in.